Pre Writing
- What are the desired outcomes or goals of this content?
- What audience/persona is the content targeting?
- What topic is being covered?
- Why does this content need to exist?
- Based on the topic what are some benefits we want to communicate (Things people can connect to)
- What keywords/phrases are needed for SEO?
- Which phase of the buying cycle/sales/marketing funnel is content address for our target market?
Intended Audience
- Have we properly defined the intended audience
- Have we created a persona for the intended audience
- What do they “look like”
- Job Title/Role
- Typical Challenge
- What do they care about
- Have we ...
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SEP
2015
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Location Specific Directories
- http://www.localfirstaz.com/directory/
- btucson.com/Tucson/Business%20Directory/
- www.tucsonalist.com/
- www.insidetucsonbusiness.com/business_directory/
- Fore More try https://www.google.com/?gws_rd=ssl#q=Tucson+Directory+-phonebook
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Generic Directories
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Competitor Citations
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- Google your competitor’s telephone number / address / website domain name and put their site as a negative keyword (-site:yourcompetitorswebsite.com)
- Reverse image search their logo Google Image Reverse Search
- You can also use tools like Ahrefs or Backlink Watch to find backlinks to their site
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Convert Existing Mentions
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- Google to find a list of mentions about your business. Contact the websites author and ask that they add your Name, Address, and ...
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SEP
2015
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149 Business Directories For Local Marketing
- 247OnlineNetwork.com *Create account and wait for Approval
- 2FindLocal.com
- 6QubeDirectory.com
- ABLocal.com
- AGreaterTown.com
- Akama.com
- AllPages.com – Automatically Added Via Acxiom Update
- AlltheLocal.com
- AngiesList.com
- axciom.com – Business License/Documentation Required
- B2BYellowPages.com
- BBB.org – Must be Invited
- BigwigBiz.com
- Bing.com
- BingPlaces.com
- Birectory.com
- BizHwy.com
BizJournals.com – No longer appears to work
Biznik.com – Also Closed
- BizVotes.com
- Bizyhood.com – Requires Validation
- BrownBook.net
- BusinessDirectory.BizJournals.com – Requires Validation
- CBSYellowPages.com
- ChamberofCommerce.com
Cherrp.com Appears to be out of order
- City-Data.com
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11
SEP
2015
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