seo

Content Marketing Checklist

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Pre Writing

  • What are the desired outcomes or goals of this content?
  • What audience/persona is the content targeting?
  • What topic is being covered?
  • Why does this content need to exist?
  • Based on the topic what are some benefits we want to communicate (Things people can connect to)
  • What keywords/phrases are needed for SEO?
  • Which phase of the buying cycle/sales/marketing funnel is content address for our target market?

Intended Audience

  • Have we properly defined the intended audience
  • Have we created a persona for the intended audience
    • What do they “look like”
    • Job Title/Role
    • Typical Challenge
    • What do they care about
    • Have we ...
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Citation Ideas

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  • Location Specific Directories

    • http://www.localfirstaz.com/directory/
    • btucson.com/Tucson/Business%20Directory/
    • www.tucsonalist.com/
    • www.insidetucsonbusiness.com/business_directory/
    • Fore More try https://www.google.com/?gws_rd=ssl#q=Tucson+Directory+-phonebook
  • Generic Directories

  • Competitor Citations

    • Google your competitor’s telephone number / address / website domain name and put their site as a negative keyword (-site:yourcompetitorswebsite.com)
    • Reverse image search their logo Google Image Reverse Search
    • You can also use tools like Ahrefs or Backlink Watch to find backlinks to their site
  • Convert Existing Mentions

    • Google to find a list of mentions about your business. Contact the websites author and ask that they add your Name, Address, and ...
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149 Local Business Directories for Citations and Naps

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149 Business Directories For Local Marketing

  1. 247OnlineNetwork.com *Create account and wait for Approval
  2. 2FindLocal.com
  3. 6QubeDirectory.com
  4. ABLocal.com
  5. AGreaterTown.com
  6. Akama.com
  7. AllPages.com – Automatically Added Via Acxiom Update
  8. AlltheLocal.com
  9. AngiesList.com
  10. axciom.com – Business License/Documentation Required
  11. B2BYellowPages.com
  12. BBB.org – Must be Invited
  13. BigwigBiz.com
  14. Bing.com
  15. BingPlaces.com
  16. Birectory.com
  17. BizHwy.com
  18. BizJournals.com – No longer appears to work
  19. Biznik.com  – Also Closed
  20. BizVotes.com
  21. Bizyhood.com – Requires Validation
  22. BrownBook.net
  23. BusinessDirectory.BizJournals.com  – Requires Validation
  24. CBSYellowPages.com
  25. ChamberofCommerce.com
  26. Cherrp.com Appears to be out of order
  27. City-Data.com
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