- What are the desired outcomes or goals of this content?
- What audience/persona is the content targeting?
- What topic is being covered?
- Why does this content need to exist?
- Based on the topic what are some benefits we want to communicate (Things people can connect to)
- What keywords/phrases are needed for SEO?
- Which phase of the buying cycle/sales/marketing funnel is content address for our target market?
- Have we properly defined the intended audience
- Have we created a persona for the intended audience
- What do they “look like”
- Job Title/Role
- Typical Challenge
- What do they care about
- Have we ...