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Content Marketing Checklist

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Pre Writing

  • What are the desired outcomes or goals of this content?
  • What audience/persona is the content targeting?
  • What topic is being covered?
  • Why does this content need to exist?
  • Based on the topic what are some benefits we want to communicate (Things people can connect to)
  • What keywords/phrases are needed for SEO?
  • Which phase of the buying cycle/sales/marketing funnel is content address for our target market?

Intended Audience

  • Have we properly defined the intended audience
  • Have we created a persona for the intended audience
    • What do they “look like”
    • Job Title/Role
    • Typical Challenge
    • What do they care about
    • Have we ...
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seo

Citation Ideas

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  • Location Specific Directories

    • http://www.localfirstaz.com/directory/
    • btucson.com/Tucson/Business%20Directory/
    • www.tucsonalist.com/
    • www.insidetucsonbusiness.com/business_directory/
    • Fore More try https://www.google.com/?gws_rd=ssl#q=Tucson+Directory+-phonebook

  • Generic Directories

  • Competitor Citations

    • Google your competitor’s telephone number / address / website domain name and put their site as a negative keyword (-site:yourcompetitorswebsite.com)
    • Reverse image search their logo Google Image Reverse Search
    • You can also use tools like Ahrefs or Backlink Watch to find backlinks to their site

  • Convert Existing Mentions

    • Google to find a list of mentions about your business. Contact the websites author and ask that they add your Name, Address, and ...
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local seo, seo

149 Local Business Directories for Citations and Naps

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149 Business Directories For Local Marketing

  1. 247OnlineNetwork.com *Create account and wait for Approval
  2. 2FindLocal.com
  3. 6QubeDirectory.com
  4. ABLocal.com
  5. AGreaterTown.com
  6. Akama.com
  7. AllPages.com – Automatically Added Via Acxiom Update
  8. AlltheLocal.com
  9. AngiesList.com
  10. axciom.com – Business License/Documentation Required
  11. B2BYellowPages.com
  12. BBB.org – Must be Invited
  13. BigwigBiz.com
  14. Bing.com
  15. BingPlaces.com
  16. Birectory.com
  17. BizHwy.com
  18. BizJournals.com – No longer appears to work
  19. Biznik.com  – Also Closed
  20. BizVotes.com
  21. Bizyhood.com – Requires Validation
  22. BrownBook.net
  23. BusinessDirectory.BizJournals.com  – Requires Validation
  24. CBSYellowPages.com
  25. ChamberofCommerce.com
  26. Cherrp.com Appears to be out of order
  27. City-Data.com
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local seo, seo

Citations or Nap in regards to Local SEO

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What is a Citation / Nap?

“Citation” stands for a reference to your business and a “NAP” stands for Name, Address, Phone. Each are basically just mentions of your business name and address on other websites.  Even if there is no link to your website, each citations gives you a little bit of credibility to the search engines. An example of a citation/Nap might be online yellow page directory, or online review site where your business is listed, but not linked to. ...

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Uncategorized

Using WordPress As a Website

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Using WordPress As a Website

Using Word-Press As A Website

When deciding which platform to choose for a new website, Word-press should be among your top considerations. The Word-press platform is super functional. You can use it to build a professional looking, fully functional website without having to code it yourself.

You can use Word-press plug-ins to add more functionality to your site. Building a professional looking blog or business page using Word-press can be easier than you think. Word-press also features a lengthy FAQ ...

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Uncategorized